SEO—Search Engine Optimization—is a crucial part to obtaining top ranking in search engines. SEO refers to making changes to a website in order to make it more appealing to search engines. Modifying text, text placement, behind-the-scenes code, and link structure can allow a web site to be read more easily by search engine robots.
Most web design companies don't understand search engine algorithms or key ranking factors search engines look for on a web site. Design is their top priority, and most companies are left with a good-looking website that nobody will ever find. Chances are that you have invested a lot of time and money for your web site and now you are left wondering how your site will ever help your business grow.
At 56 Media Group we approach SEO from the bottom up. We start looking at your business goals, how to increase client acquisition, what consumers in your market are searching for, and how to generate sales copy to capture that audience. SEO is a continuous balance between feeding site visitors quality content and feeding search engines what they need to rank a web site highly.
Creating a solid site structure and implementing targeted keywords in site locations for search engines to read allows your web site to be read and indexed in search engines.
Once proper SEO is completed an SEM (Search Engine Marketing) campaign can be started. 70% of your website ranking is based on SEM. Contact 56 Media Group to put together a marketing plan to drive targeted traffic to your website.