Local Internet Marketing
Recent Google search trends have indicated a much stronger emphasis on "Local Search" results. At one time, the most popular marketing option for a businesses to reach a local market was through Phone Book listings. Google has changed the way we do business and now nearly 67% of business addresses, phone numbers, and locations are searched for online rather than in print.
Google understands the importance of listing brick and mortar businesses and it has created a structure for "Local" businesses to list their services and/or products. These listings generate a local city or town map at the top of a search results page. These listings are a result of businesses in a short radius surrounding the web searcher who match the search query.
This powerful service allows web users to see which local businesses offer what they are looking for, which business is located the closest to them, and it allows users to read reviews of that business. Very quickly, a web searcher can determine the most reputable business to hire or purchase a product.
The Yellow Book days are over! Educated consumers are finding the best business faster and easier than before online.
Contact us to put your site at the top of Google local search and generate local traffic to your business.